IQ + EQ = CQ

    Working with you to understand the problems worth solving that deliver

    measurable, scalable, viable solutions that change the world. 

  • What We Do


    Starts with a conversation, whats the problem your trying to solve?

    We work with a network of trusted partners to undertake workshops, user research and ideation activities using a range of design thinking, creative arts and behavioural science techniques.


    A clear actionable path to achieve a defined end state

    Using a range of methodologies we work alongside you to understand the current state and factors affecting your industry and in turn where the opportunities to leverage existing infrastructure, people, products and processes to transform your organisation and deliver improved outcomes.


    Innovation happens when you create an environment that enables it to be ignited

    Horizon scanning, understanding the future and emerging technologies and trends that are shaping the way we live our personal and professional lives and the impact that has on the greater economy. How can we nurture and enable innovation to help us not only improve outcomes for citizens but generate new markets for trade and investment opportunities.

  • About

    CEO / Lead Advisor

    Rachel de Sain

    Founder and lead Advisor Rachel de Sain has over 20 years’ experience across a range of digital transformation and innovation disciplines. She is an internationally regarded digital strategist with over twenty years of global experience having worked with governments, Fortune 500 companies, and leading academic institutions.

    Rachel helps her clients to develop solutions that leverage existing infrastructure and look to future innovations to ensure sustainable long-term success. She has expertise in Design Thinking, Service Delivery, Digital Governance, digital transformation and strategy and has delivered a range of world-first innovations for companies such as MTV Networks, T-Mobile and Accenture.

    Rachel has recently held the position of Executive General Manager responsible for Innovation, Design and Development at the Australian Digital Health Agency, overseeing the creation of Australia's Digital Health Strategy, 2018-2022, and a range of improvements to the suite of products and services of the national infrastructure including the my health record.

    Rachel has also led a range of health and social services projects and is passionate about the opportunity to deliver measurable improvements through the use of innovative technology and processes.

    In addition to developing new health start-ups for clients including a New York based VC Innovation firm, she also delivered the digital strategy for Healthdirect Australia and digital transformation program for the Fair Work Commission and a number of other public and private organisations.


    Our Network

    Partnering with the best

    Over the years we've met and worked with some of the best organisations and independent professionals and have built a strong network of trusted partners to ensure that we can tailor a team of experienced suitable professionals and organisation to provide the specific insight and support your project needs.

  • Services

    How can we help you change the world?

    White papers

    Research driven insights

    Experience developing white papers that not only provide strong messages but do so in a way that is both mentally stimulating, memorable and visually engaging.


    Workshops, keynotes, panels

    Respected, passionate speaker delivering keynotes at a range of International conferences. Subject matter expertise Digital Health, Digital Transformation, Innovation, Service Design, Future Technology trends and their impact to economy and society. 


    An experienced advisor

    External review of a concept, opportunity, strategy or report, to provide guidance and help minimise risks and maximise success.

    Market scan

    Find the right fit for your needs

    Leverage over two decades of experience, a strong network both local and international to understand what tools, products or services already exist in market that are most appropriate to replace or integrate with your solution.

  • Contact Us

    We look forward to hearing from you.

    Available for projects across Australasia
    +61 2 8006 9153